Hi, I’m Riley.

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I’m a curiosity-driven, fast-learning, and versatile problem solver who blends creative vision with structured execution.

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My passion for marketing and branding began with a fascination for the ads along city streets. I often found myself staring at them, wondering, “How did they make this happen?” and “Why does it make me want to buy everything?”

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At NYU, I studied Media, Culture, and Communication to explore those questions more deeply, building a strong foundation in marketing knowledges. Through three PR and marketing internships, I gained hands-on experience in influencer marketing and event planning.

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Currently, I work as a Project Manager and Content Marketing Manager, where I lead cross-functional teams to deliver high-impact GTM campaigns and streamline workflows. I apply project management frameworks and strategic thinking to improve efficiency and drive results.

 

On the creative side, I founded a studio where I oversee visual direction for fashion shoots and product launches, combining aesthetics with messaging to elevate brand presence.

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I’m excited to bring both creative intuition and operational discipline to every challenge—and help brands connect with their audiences in meaningful, authentic ways.