At Novella Paghera PR & MSL Global, I led go-to-market planning and served as the central project manager for the sporting good department.

I conducted consumer research, trend forecasting, and competitor analysis to define ICPs, guide product development, and shape launch strategies. I developed sales tools such as pitch decks and product catalogs, aligned internal and external teams on execution timelines, and worked closely with buyers to support pricing and feature planning. These efforts directly resulted in multi-retailer placement, license acquisition, and totaling $5M+ in revenues.